William is an aerospace and defense commercial leader with 15+ years of experience spanning engineering, account management and sales and marketing across Europe, the Middle East, and the Americas. He has built a proven track record at driving major growth initiatives, securing multimillion‑dollar programs, and shaping market strategies for advanced avionics, connected aircraft systems, and integrated aerospace solutions.
Most recently, William joined JDA Systems in Germany as General Manager, where he leads the company’s regional operations, strategy, and customer engagement. In this role, he drives business expansion in the aerospace and defense technology sectors, strengthens partnerships with industry and government stakeholders, and oversees delivery of innovative telemetry solutions.
Prior to JDA Systems, in his role as sales manager for Connected Aviation Systems at Collins Aerospace, William led regional commercial strategy for advanced connectivity, data‑driven operations, and next‑generation avionics solutions across Europe. His work focused on enabling airlines to enhance safety, operational efficiency, sustainability, and fleet reliability through high‑bandwidth communication systems, real‑time aircraft tracking, predictive maintenance technologies, and integrated flight‑deck solutions. William also led the marketing efforts for military avionics in EuMEA at Collins Aerospace, where was responsible for go‑to‑market strategy, guided product roadmaps, managed high‑level government and military relationships, and drove industry collaborations.
William’s background also includes key account management and engineering roles at Lufthansa Technik, where he oversaw strategic customer development, regional market expansion, and executive‑level commercial performance.
He holds an MBA in Honorable Leadership from the Hamburg School of Busines and a Masters in Aerospace Engineering with Management from the University of Manchester.